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Your Guide to Choosing the Right Printed Products

Picture this: you have a great idea, but you aren’t sure how to get the word out. Have no fear! There are plenty of ways to get your message into the world. Specifically, we’re talking about printing up your dream marketing materials. Check out the printed products below and the benefits of choosing each for your next marketing campaign. Why stop at one? Marry multiple materials together for a comprehensive plan. Let’s get started with each product and its benefits.

 

Postcards

If you’re looking for something short and sweet to send out to your customers, this type of mailer will stand out. Did we mention that it typically costs less because it’s smaller and doesn’t require envelopes? This could be the perfect marketing tactic for a business on a budget. Just because it’s budget friendly doesn’t mean it can’t be designed to make a statement.

 

Brochures

Brochures are a tried and true marketing tactic that can help inform potential customers and remind those who love you to come back for more. Pair your brochure with a brightly colored envelope to make it stand out in your potential customers’ mailboxes. 

 

Specialty Mailers

A specialized shape or an oversized mailer can really help your snail mail stand out. In a world of overly digital marketing tactics, receiving something special in the mail can be the perfect choice to grab your potential customers’ attention. Choose a specialty mailer when you are willing to spend a bit more to get a product that is uniquely created to grab attention. 

 

Car Wraps

If subtle is what you’re going for, then keep on scrolling. If you’re ready to make a big impact, consider the option to make a car or van go from zero to 60 fast. Vehicle wraps can be an eye-catching way to get your brand on the open road. This is an especially effective tool for a business looking for community awareness.

 

Banners

A large banner is perfect for your next big event. Whether you’re hosting a fundraiser or exhibiting at a conference, printing your message on a banner could help grab the attention of a complete stranger. If you have an occasion to make a big statement, this is the perfect option.

 

Apparel

When you’re looking to mobilize your marketing, consider branding various apparel items. Develop a funny slogan or catchphrase to put on a T-shirt or design a sleek outfit using soft material. Make sure your logo is prominent. The more people that love the design or feel of the apparel, the more they’ll be walking around wearing your branded items.  

 

Home Goods

If you’re looking for something with “staying power” so to speak, consider coffee mugs, pens, magnets and more items you might find around your home. While the pieces may cost more to produce than sheets of paper, the longevity of these items is indisputable.

 

Digital Items

Okay, you caught us—digital isn’t a printed product. However, digital marketing can help complement your physical and printed marketing efforts. Use your printed products to drive your customers back to your website for a holistic marketing campaign. 

 

The best part about each of these items is that you don’t have to be the expert. If you’re still not sure what type of item you need to complete your project, leave it to the professionals. are there to help you based on your input for what you’d like to create. Develop a budget, message and audience, and then seek a consultation from the experts.